After suffering a heart attack in June 2003 and retiring early, environmental specialist and once-upon a time ago attorney Paul Krupin used his free time to write a series of books called The Magic Search Words that taught people how to optimize search engine queries. He teamed up with a programmer and created an online search tool searchwordpro.com In early 2014, he evolved the application and created a series of ebooks on topics like travel and recreation, health and wellness, technology, and book and business marketing that allow people to do sophisticated searches with a single touch, instead of having to be creative with keywords and phrases. He lives in Kennewick, Washington on a hill overlooking the confluence of the Snake River and the Columbia River.